HERO AD 1 - “FIRE FIGHTER CAMPAIGN”
Frank Slowinski Marketing will provide three comedic scripts and video production for a campaign for Muertos Coffee, featuring a villain named “fire” with a “mockumentary” feel. Built around a play on words of the phrase “FIRE FIGHTER” - the element known as fire will be played by a comedian actor and introduce himself on camera as “Fire”.
“Hi, I’m Fire…. I’ve been around since the dawn of time, pretty much. All I really want is a friend, but everywhere I go I cause nothing but trouble, at least according to these “fire fighter” guys” (fire fighters in the background - “Hey! There he is! Let’s get him!” ) The firefighters chase Fire as he takes off as fast as he can.
(With heavy Chicago Accent) “Name’s Paul. I’m a proud fire fighter. I’ve been fighting fire since I was a boy. (cut to photos of Paul as a child, dressed in a fire fighter costume, pinching Fire’s nose and another photo of Paul kicking Fire in the junk) My fadder was also a fire fighter and his fadder before him. It’s hard honest work. (cut to shots of all three generations of fire fighters beating the crap out of Fire. Grandpa is using a cane to hit Fire over the head. Fire is on the ground, motionless. Firefighters exclaim joy - “We did it! All right! “ High fiving each other as they walk away, one of the fire fighters randomly kisses a beautiful women who is passing by , who is grateful for their fire fighting service. She is in high heels and a polka dot dress. She proudly kicks Fire in the stomach as she walks by. Fire groans.
New interview scene. Close up of Muertos coffee mug on night stand. Fire is laying in a hospital bed. Fire (weakly) “Yeah they really got me good this time. I was just walking down the street minding my own business, as usual…. (fire fighters walking by) PAUL: Dere he is! He stole my coffee mug. Let’s get him! They throw hot coffee into Fire’s face. Fire screams girlishly. Paul starts slapping Fire around.
This is just one example of many ideas we have partially developed. This concept can easily be altered or adapted or the character of “Fire” can be swapped out with the “Grim Reaper / Death”, and have our fire fighter heroes making the world a safer place by helping people “beat death” literally.
Fire will be a lovable buffoon, have a ridiculous outfit, and unintentionally cause mayhem wherever he goes.
Our heros will be firefighters who periodically beat the living daylights out of “Fire”
Frank Slowinski Marketing wants to provide the highest quality production and the funniest content that your fans will love. You can think of this series as a combination of the All State Mayhem man villain combined with the “mockumentary / the office TV show” style of interviews to tell a story. We believe a low key branding effort with this series would help build a loyal audience. For example, having product placement here and there in the videos - or simply having characters mention that they like Muertos coffee to one another. EG “Hey Paul, you try dis Muertos coffee yet? It’s preddy good.”
This campaign is for pure entertainment branding. The Frank Slowinski Marketing team firmly supports Muertos Coffee’s mission and as such, is willing to produce these videos, or any other marketing videos at a discount to show our support.
WHY HAVE A VILLAIN IN YOUR BRANDING?
It can grab attention, entertain, and gives you a platform that people may look forward to
NY TIMES ARTICLE:
Allstate Adds Villain, With Car Insurance as the Hero
READ MORE HERE
watch fan favorite moments here
WHY HAVE MOCKUMENTARY MOMENTS?
Mockumentaries have a “natural” feel that helps viewers to relate to the action and characters.
The Mockumentary Sitcom: A Closer Look at Form
READ MORE HERE
watch fan favorite moments here - “talking head” interview scenes
ALTERNATE CONCEPT - CORPORATE DOCUMENTARY
Why You Should Consider A Corporate Documentary
If positioned correctly, it can be one of your business’ most effective marketing tools.
Frank Slowinski Marketing will create a brand documentary film that showcases the behind the scenes and day to day operations, company culture, mission, core values, and people of Muertos coffee. This video will live on the Muertos Coffee Co website and used in future advertising efforts to give viewers an authentic feel for the brand.
watch Rockford IL fire fighter training documnetaries
We have rights to all footage we have filmed for the city of Rockford, IL and can use some of it in your documentary video(s)
This series of videos helped peak interest of fire fighting within the community and increase the volume and quality of applicants.